![what is digitalpersona what is digitalpersona](https://i.ebayimg.com/images/g/Bi0AAOSww~heGn4s/s-l640.jpg)
![what is digitalpersona what is digitalpersona](https://i.ytimg.com/vi/8DcdmSxjG0w/sddefault.jpg)
Personas give stakeholders an opportunity to discuss critical features of a redesign: This is especially helpful when you have multiple stakeholders with different ideas about what needs to be developed first.
![what is digitalpersona what is digitalpersona](https://support.hp.com/doc-images/150/c01471919.jpg)
If you don’t think Personas are worth the trouble, think again. Once Personas are defined, going through a task analysis exercise with scenarios will offer an inexpensive way to test and prioritize features throughout the development (see lesson #2 in the blog Responsive Design: Getting started). Personas provide the team with a shared understanding of users in terms of goals and capabilities. Personas are vital to the success of a product because they drive design decisions by taking common user needs and bringing them to the forefront of planning before design has actually started. A “Persona” is a fictional representation of an actual user and is applied in the early stages of product development or product redesign.